Conceptualizing and specifying key performance indicators in business strategy models

Key Performance Indicators (KPI) measure the performance of an organization relative to its objectives. To monitor organizational performance relative to KPIs, such KPIs need to be manually implemented in the form of data warehouse queries, to be used in dashboards or scorecards. Moreover, dashboards include little if any information about business strategy and offer a scattered view of KPIs and what do they mean relative to business concerns. In this paper, we propose an integrated view of strategic business models and conceptual data warehouse models. The main benefit of our proposal is that it links strategic business models to the data through which objectives can be monitored and assessed. In our proposal, KPIs are defined in Structured English and are implemented in a semi-automatic way, allowing for quick modifications. This enables real-time monitoring and what-if analysis, thereby helping analysts compare expectations with reported results.